Digital Camera Strategy: Launch more, Sell More

I love this article from TMCNet that basically says that if you want to be a leader in Digital Camera technology, launch an immense amount of variations in your models, as the more models you launch, the more cameras you will sell.

How do industry leaders maintain their leading position? In the consumer product segment, it seems that one effective strategy is to keep bombarding the consumers with new products. Take Nokia, for example. Trying to keep up with its new handset products is like running a marathon. It demands a lot of stamina. But the result is outstanding. The company has been by far the leading handset producer in the world, controlling more than 30 percent of market share worldwide.

Canon may be another case in point. It is hard to keep track of the new digital cameras that it introduces to the market. Just last week, Datascrip-Canon’s distributor for Indonesia held yet another press conference in which no less than eight new digital cameras and a two photo printers were introduced. Apparently, this level of aggressiveness has enabled the Japanese company to stay on top

I think it is pretty funny partly because it seems so true. You have all these big companies able to put out a product for every type of buyer out there, thus cornering the specific markets, and making money. Don’t like the flash on one model, they have another that has all the same features, except a different flash. Don’t like having an optical viewfinder, they have all the same features in another camera without the optical viewfinder. It seems rediculous when you say it, but it really does seem to be working for technology, especially digital cameras, where users are getting more picky about the features they do and don’t have in a camera.

March 16th, 2006 Posted by David in News at 4:16 pm Comment Now! »
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